When talking with your customers about their cybersecurity strategy and investments, being outcome-driven is key to their success. You’ll remember back in December we launched our 2021 Security Outcomes Study. This report provided a ton of insightful data on the security outcomes our customers are looking to achieve.

It is no secret that a large majority of small to mid-size businesses rely on the help and expertise from a partner to guide them through their security investment strategy. Here are our top findings:

• Small Business doesn’t mean small cybersecurity – Small businesses are looking for the same level of security capabilities as larger enterprise-level customers. However, SMBs need simplicity and security that works with their business—not against it. The good news is 44% of SMBs say that their security is keeping up with the needs of the business, which is a higher level success than that of large and enterprise-level organizations sampled. This means that SMBs can invest in security to meet and evolve the needs of their changing business.
• Having a plan for the worst – Adversaries target organizations of all sizes. But small businesses seem particularly vulnerable because the financial impact of a breach can be devastating. SMBs should have a recovery plan in place for “when” not “if” a security breach occurs. Having a proactive vs. reactive approach can help mitigate risk and minimize the overall impact of a security event. In fact, the study found that the highest correlation to managing risk for SMBs was having a timely incident response.
• Keep the tech fresh – Another interesting finding of our study is that SMBs who maintained a modern security stack were rated more successful across the security outcomes that we measured. Additionally, the SMBs who had a regular refresh cadence reported that they were able to cope and shift more easily to the security implications caused by the increase in remote/hybrid work due to COVID-19.

Emarson Infotech support SMB customers to use their security investments to grow their business and achieve extraordinary outcomes. Whether your organization is large or small, chances are security has become more complex over the years. Our team conducts an in-depth evaluation in order to provide specific recommendations that result in future success.