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Digital signage is a form of out-of-home advertising in
which content and messages displayed on an electronic screen, or
digital sign, can be changed without modification to the physical
sign, typically with the goal of delivering targeted messages to
specific locations at specific times.
Digital signage offers superior
return on investment compared to traditional printed signs. Digital
signs may be scrolling message boards, LCD or plasma display panels,
electronic billboards, and projection screens. Digital signage offers
superior return on investment compared to traditional printed signs.
Digital signs may be scrolling message boards, LCD or plasma display
panels, electronic billboards, projection screens, or other emerging
display types like living surfaces or Organic LED screens (OLEDs)
that can be controlled electronically using a computer or other
devices, allowing individuals or groups to remotely change and control
their content (usually via the Internet).
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